How effective is the combination of your main product and ancillary texts ? unfinsished

From the very start I was aware that audiences purchase a certain artist's record if the music video and the Digipak appeals to them so I knew I had to put alot of emphasis on my Digipak.
For me the Digipak was vital as it helps create a more personal feel for the audiencce with the artist as it may contain notes and more pictures of the artist. I learnt this from the record "Truth" by Jeff Beck as the inside contained nine pages of notes addressing the production of the album and addressed directly to the audience which gives audience a sense of belonging.


As for my digipak I decided not to include album notes as I learnt with Blues-rock artists there tends to be more of a mystery to their persona and mostly all about music where as the audiences of artists like Jeff Beck who are heavyweights of the Rock genre tend to address their audience as of them being rockstars.
To further support not conforming to the conventions I searched for interviews for the band and didnt find many and this gave me the sense the band are more about the music and don't like to be interviewed.
ALBUM COVER :

For my front cover I decided to use the frontman on the cover. This was because the guitarist and songwriter in a Blues-rock band plays the biggest as so much revolves around their creative spectre such as John Mayall and the bluesbreakers - here the main songwriter John Mayall is named ahead of the band as his lyrics are the key to the band. Another example of this would be where Iggy Pop is named ahead of the Stooges on the record "Raw Power".

I decided to give my album more of a darker feel with the color black and scratches and the feeling of being barred as blues is directly linked with themes of love-lost, revenge e.t.c generally more negative topics and I believe my album cover portayed this feel as it looks as though he is stuck and cannot get out which links to my script of him being caught in the world of drug addictions.

BACK COVER


As for my back cover I decided address the musical aspect of the band - the guitar which is the most essential instrument to the band and focusing on that aspect makes a clear statement that the band are all about the music. Once again I decided to stay with lead guitarist/frontman as he is the key element of the band and the audience are more interested in singer/songwriter than bassist or the drummer.

INSIDE



For my inside I used a photo of the amp and the guitar once again focusing on the musical aspect and I decided to go against the conventions as usually the band would be seen with the instruments but here the message is clear - that it isnt about the image of the band but just the music. I also incorporated actual reviews of the band to re-assure the audience that what they are buying will be worth it. As audiences are looking for value I decided to use the quoote "THIS IS THE REAL DEAL" In bold and in the centre as it'll stand out to the audience who have bought it to know that they havnt wasted money.