In what ways does your media product use,develop or challenge forms and conventions of real media products? unfinished

There were many conventions I conformed to and challenged to appeal my target audience and to look into sub-genres through challenging genres. I did extensive research on how the guitar player is shot in Blues-Rock videos as the guitar is so essential in blues. For this convention I watched videos such Black Keys "Just Got To Be" in this video there many close ups of the chords to demonstrate the guitarist's skill. From this video I learnt I had to utilize alot of the camera time on the guitar as it would please my target audience.
From my research on guitar solo's I picked up a sense of immense emotion coming through the guitarist and a mix of unorthodox camera shots to reflect the power and pace of the guitar solo. This is visible in my music video where I incorporate over 10 cuts in the space of 7-8 cuts to give a feel of edginess and to reflect the mood of the riff.
Another convention I conformed to was the lead guitarist/singer recieving most of the camera time - I picked up this convention through watching many blues-rock videos such as Just Got to be by the black keys where the lead singer gets most of the camera time as the audience are keen on seeing the lead.


As my track included both blues and rock I decided to incorporate alot of attitude into my video which is seen through the drummer who plays with his hood up which is linked to the Arctic Monkeys video "A view from the afternoon".
My video:

Arctic Monkeys:


Mise en Sene was key for me as this represented so much of the conventions blues-rock/rock 'n' roll. As for my clothing my main actor was shown wearing a black leather jacket which is commonly linked with rock 'n' roll and radiates alot of attitude which could be linked The Ramones who regularly dressed in leather jacket and were regarded as a band with alot of attitude.
Ramones:

MY MUSIC VIDEO:


My main actor had quite unorthodox mohawk with the centre dyed blonde which portrayed quite a Rock 'n' Roll feel as it is quite an independent look. The facial expressions my actor displayed were also quite distressed and alot of anger as the genre blues incorporate alot distress in their lyrics.
In my music video my actor was shown to be in the darker side of the rock 'n' roll lifestyle as usually the more glamorous side of rock 'n' roll is portrayed in rock videos for example in "Sweet child of mine" by Guns n Roses where everyone is shown to be having alot of fun, surrounded by many friends and girls. Whereas in my video I challenged the convention of the rock 'n' roll lifestyle being not so glamorous as it showed the darker side of drug taking as he's shown to be quite distressed as of his addiction.


My music video also challenges the convention of the idea of a resulotion in the regularly seen in music video's whereas my video portrays the downfall that occurs through the drug-taking lifestle.